"Gertz covers all the essentials while providing a very human voice" J.C.
"If you want to get your story read and passed along this offers great insight" L.J. M.
"Amazing insight into the world of media..." T.G.
"The information contained in this book is mind blowing." G.E.
"Bold and Brilliant! " S.F.
"Be the spokesperson for others who can't tell their story..." B.F.
"Valuable insight on dealing with the media!" A.M.
"Great primer on the do's and don'ts of dealing effectively with major media outlets." P.T.
About Be the News
Have you ever dreamed of going viral? Not just on YouTube, but like
wildfire across all media, including radio, television and the world's
most important newspapers and magazines?
This groundbreaking book offers a fresh approach to promoting your human interest story so it becomes a national discussion.
Beyond standard public relations strategies, seasoned marketing
veteran and CEO of Freakin’ Genius Marketing, Lori Gertz, offers
practical solutions and tactics to create a precedent-setting national
debate in the media, including:
• Creating a mission for your messaging
• Pitching your story
• Developing and delivering viral sound bites
• Aligning with topics of interest that are already in the news
• Avoiding the pitfalls of tabloid journalism