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About Me

I was born and raised in Western Massachusetts and learned to drive on a tractor at age 12. Just about the same time I answered a chain letter which began a pen pal relationship of 42 years which recently made headlines when we met for the very first time. I think there is hardly anything better to speak to my dedication to words on parchment than the hundreds of handwritten letters I have stored in my attic.


A storyteller since learning to talk and a writer since I was six, my love for proverbial ink on paper led me to a 14 year magazine publishing career followed by 20 years and counting  running my own strategic marketing company. I received my bachelor’s degree in Journalism from the University of Massachusetts, Amherst, where I graduated Summa Cum Laude. I am the author of the Amazon bestsellers, Be the News: A Guide to Going Viral with Your Human Interest Story, When Mama Can't Kiss it Better: A Journey of Love, Loss and Acceptance, several longstanding blogs, a few ghostwritten books, and multiple published articles.  I am a dedicated national advocate for awareness of and family support for Fetal Alcohol Spectrum Disorders and other invisible mental health disorders.

Passionate Mindset Coach & Mentor, Writer, Marketer & Brand Agent


Corporate marketing strategist meets mindset alchemist. A Registered Licensed Spiritual Practitioner (RScP), Lori brings over 15 years in NYC's media and publishing sector and another 25 running the sassy, Freakin' Genius Marketing agency to where she's at in marketing, branding, mentoring and leadership coaching. The proof is in the pudding as her tangible techniques and resources for shifting staff and organizational mindset change workplaces. These transformational techniques remove mindset stickiness, promote overall organizational and interdepartmental alignment and individual happiness while improving workplace morale and corporate buy-in.  The means to the end: improving overall organizational sustainability, maximizing bottom line profits, and making the planet a better place to live and work. Everyone deserves their right work. Following one's dharmic purpose creates kick-ass corporate altruism, corporate loyalty, and a hell of a place to work!  

  • Content 

  • Website Development & Management

  • Ghostwriting

  • SEO, SMO for authors

  • Book Launch Marketing

  • Developmental Editing

  • Organizational Development

  • Enterprise Purpose, Culture & Mindset

  • Editing

  • Social Media Management 

  • Branding & Identity

  • Business Launches


FASD Advocacy

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