About Me

I was born and raised in Western Massachusetts and learned to drive on a tractor at age 12. Just about the same time I answered a chain letter which began a pen pal relationship of 42 years which recently made headlines when we met for the very first time. I think there is hardly anything better to speak to my dedication to words on parchment than the hundreds of handwritten letters I have stored in my attic.


A storyteller since learning to talk and a writer since I was six, my love for proverbial ink on paper led me to a 14 year magazine publishing career followed by 20 years and counting  running my own strategic marketing company. I received my bachelor’s degree in Journalism from the University of Massachusetts, Amherst, where I graduated Summa Cum Laude. I am the author of the Amazon bestsellers, Be the News: A Guide to Going Viral with Your Human Interest Story, When Mama Can't Kiss it Better: A Journey of Love, Loss and Acceptance, several longstanding blogs, a few ghostwritten books, and multiple published articles.  I am a dedicated national advocate for awareness of and family support for Fetal Alcohol Spectrum Disorders and other invisible mental health disorders.

Passionate Writer, Marketer & Brand Agent


An alumnae of publishing companies including Crain Communications, The New York Law Publishing Company, and Meredith Corporation, and having run a successful strategic marketing consultancy called Gertzworks and Freakin' Genius Marketing for 20 + years and counting, I have extensive experience in SEO, SMO, Twitter strategies that work, online marketing strategies, print, direct mail, website creation and development.


My greatest skill lies in hearing the heartbeat of the businesses I assess and in developing strategic and tactical actions that reflect the business’s “right” direction and deliver a return on investment. My intense focus on brand building is further strengthened by an uncanny ability to weave the “product’s” unique selling propositions through all of the tactical solutions. 

  • Content 

  • Website Development & Management

  • Ghostwriting

  • SEO, SMO for authors

  • Book Launch Marketing

  • Developmental Editing

  • Editing

  • Social Media Management 

  • Branding & Identity

  • Business Launches

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